From: Todd Brown, President Of MoreChiroPatients.com
Date:  

It's true...

There really is one single chiropractic book that can pack your practice with new patients and referrals and turn you into a semi-famous chiropractor in the process.

And, the really neat thing is that this book has YOUR NAME AND PICTURE already on the cover and is ready and waiting for you to let it grow your practice, bring you professional recognition, and  turn you into a local chiropractic celebrity.

Best of all though... you can start seeing new patients from this one-of-a-kind book in just 6 days... without you having to do an ounce of work.

Let me explain...

If you're like most chiropractors, you're probably surrounded by a lot of other doctors fighting to get patients alongside of you.

You've probably tried a handful of marketing and advertising methods, with none of them really bringing you the number of new patients you hoped for.

And, you'd probably kill to find a way to inexpensively bring new patients into your office on a regular weekly basis... without having to do any manual work to make it happen or have to give any thought to figuring it out.

Am I right?

If so, you're going to want to pay very close attention to what I have to say in this letter.  Then, you're going to want to take action very quickly.

For the first time ever, it's possible for you to have the prestige and recognition of becoming a published chiropractic author without having to write one word, contact one editor, or be involved in any publishing nonsense.

You can literally become known and have all the prestige of being the published author of a fabulous book on the benefits of chiropractic care... just 6 days from today.

**Just imagine, for a second, what it will be like when you have your own published book... with your name and picture on the cover.

Think about how much different people will view you and treat you.  

Here's What You Can Expect When You Have Your Own Professionally Published Chiropractic Book: 

	You get more new patients because you become the logical choice for people when they're looking for a new chiropractor! It's such a great thing when you don't have to worry about getting new patients and people are coming to you because of your expert author status.
	You get more respect from patients and prospective patients because you're viewed as an expert and chiropractic authority! Not to mention... think about how other professionals are going to view you and treat you when they interact with you.
	You get much more word of mouth advertising for you practice because people will be talking about the fact that you have your own book! Just think of the impact having your own book will have on patients and prospective patients.  You think they'll be more likely to tell their friends about you when you hand them a free copy of your book?  I do.
	You get free publicity (and all the new patients that come from it) from local newspapers and radio stations because they always want to interview and speak with a published author! Just think of the value of having one article written about you, or one radio interview done about your book or practice. The additional free publicity you get from your book can easily be worth an entire year's worth of paid advertising!
	You get more referrals as patients pass around your book to their friends and family members! Think of the pride your patients have when they tell their family and friends they go to a semi-famous doctor.
	You're existing patients stay with their care with you longer because they believe in your guidance and knowledge much more so!
	... and so much more!

Here's the deal:

Several month's ago I decided to seek out a team of book publishing wizards to put together a complete book on the benefits of regular chiropractor care.

But, not just any book on the benefits of chiropractic care...  

I wanted this book to be written in a way that my private $596 to $997 per month 'Ultimate 'Done-For-You' Chiropractic Practice Members' would each be able to use it to bring new patients into their practices, stimulate referrals, educate existing patients, generate word of mouth advertising and publicity, and would turn my Members into local chiropractic celebrities.

Basically, I wanted this book to be an incredible practice-building tool... to sell people on starting or continuing to use chiropractic care.

As I'm sure you can imagine, this was no easy feat.

First, we had to track down a quality ghost writer who understood how to educate and "sell" readers on the value of chiropractic care. 

After getting tons of bids and inquiries from freelance writers, we narrowed it down to Dawn, a published writer who has an incredible knack for explaining chiropractic care to the average reader, but doing it in a way that's entertaining and compelling.  

Second, we had to find a professional editor who had experience editing and proofing health related books.  

After searching, we were fortunate to find Meredith, the operator of PowerProofing, a professional editing service.

Third, we needed to have the book content professionally designed and laid out so patients and prospective patients would be blown away with the professionalism.  

This is where Adina came in...  

She was the graphic designer we hired to take the savvy content Dawn created for us and turn it into a graphically appealing chiropractic book.

Fourth, we hired Tony Laidig, a top-notch cover designer to create one of the most impressive chiropractic covers we could.  

Lastly, we had to find a book publisher who could publish the book for us in relatively small quantities, without charging us an arm and a leg.

Finally, after months and months of work and coordination (and some serious bucks to make it happen) the book was complete.

And, I've gotta tell you...

...it turned out to be one of the savviest, most impressive patient-attraction/patient-retention tools available to any chiropractor, anywhere.

It's a 6x9, soft-cover, 133-page savvy chiropractic presentation in print.

• It's perfect for converting prospective patients into paying patients!

• It's perfect for retaining existing patients!

• It's perfect for generating leads of prospective patients into your practice!

• And it's perfect for creating word of mouth buzz and publicity for your chiropractic practice! 

It's that good!

Just take a peek at what the cover looks like (published with one of our $997 per month doctor's picture and contact information on it): 

Pretty impressive, right!

And, what's even better, is that the book has turned out for our doctors to be exactly what we originally designed it for... a very, very powerful patient attraction, education, and retention tool.

The thing is, only our Ultimate 'Done-For-You' Chiropractic Practice Members, paying us between $597.00 and $997.00 a month, were given the opportunity to put this book to work for them.  

We've never allowed any other doctors, besides our private Members with area exclusivities, to put this powerful book to use.

Up until now, that is...

Right now, you have the opportunity to take our many months of hard work, massive financial investment, and one-time privately-used patient-attracting book, and put it to work for you in your practice.

The reason we decided to release this book to doctors who aren't part of our private membership is because we felt the results our Members have been getting from it are just too good to not let other doctors experience it.

Not only that, but we felt comfortable releasing it to other chiropractors because we're going to continue to only allow one doctor in each geographic area to get and use their published book.  (More about that in a minute.) 

For now, let me tell how this special patient-attracting chiropractic book gets personalized and published for you.

	Your full name gets printed on the cover and the spine of the book.  (This isn't some generic chiropractic book that looks like you bought a whole bunch of them at the store.  This is your very own professionally published book.)
	Your picture gets printed on the back cover of the book.  (Alongside of your picture is a professionally written BIO that explains your popularity as a local chiropractor.)
	Your full office contact information gets printed on the bottom of the back cover.  (This way, as your book gets passed around it generates leads for you of interested patients who have the information necessary to call your office and schedule an appointment).

I know it's a bit hard to view, but below is a picture of where and how the book will get personalized for you.

Now, if you're wondering if having your own book is really that valuable and powerful for building your practice, let explain it like this...

If nothing else... with the overcrowding in the chiropractic field right now (23 chiropractors in every 5 mile radius according to Chiropractic Economics) you should want to get every advantage possible for yourself.

Having your very own book, while your competitors don't, gives you that advantage.  And sometimes in business, it's that one little advantage that gives us what we need to thrive and win.

Also, you might be thinking that having your name, picture and contact information printed on the book is wrong... that it's misleading.

It's not at all.  

There is a very large body of professional ghost writers who do nothing but write books, articles, columns, etc., for other people to publish them under their name. 

It's perfectly legal, moral, and ethical. 

In fact, some of the most popular fiction authors that have books in Barnes and Noble have had books ghost written for them.

We're not suggesting you tell people you wrote the book.  

Not at all. That would be misleading.

You can simply tell people you've had your own chiropractic book professionally published -- which is perfectly true.

And, if you're concerned that other doctors in your area will be giving out the same book you are, don't be.

Only one doctor per geographic zipcode is eligible to have "The Healthy Alternative" published for them.  

Once you secure your geographic zipcode, no other doctor in your area will be able to have "The Healthy Alternative" published for them.  They'll be locked out.

And, as you order new books every 6-weeks you will continue to have the exclusive, private rights to use and distribute your book as you desire.

This way, you never have to worry about another doctor in your area having and giving out the same book you have.

That will never happen.

Okay, okay.  You’re convinced.  So, how much is it going to cost you?  Tell you what, why don’t YOU decide what it’s worth?

• What price tag would YOU place on something that will bring you new patients, bring you referrals, generate leads, stimulate word of mouth advertising and free publicity for you... all while turning you into somewhat of a local chiropractic celebrity?

• What price tag would YOU place on something that does all that and doesn't require any work whatsoever on your part?

I know you can easily see how valuable having your very own chiropractic book published for you is.

Just do the math … let’s just say you get only one new patient for every 25 books you give out.

If you gave out just 100 books that would be 4 new patients.  

If the average patient is only worth $600 to you, that's $2,400.00 you'd get back every time you give out 100 books.

And that's at just one patient every 25 books.  

What if you got 2 patients every 25 books.  Or what if you handed out 500 books.  

You can see why giving out these books can quickly have a large effect on your practice and income! 

With everything it took for us to put this book together we could easily charge $3,995.00 to publish 100 copies of this book for you.

Between the ghost writer, professional editor, graphic artist, cover designer, and printer, it’s easily worth that and much more.  

In fact, here's a quote from one online book publisher just for the printing.   They wanted $7.19 PER BOOK.  That's $719.00 just to have 100 books printed, without the writing, editing, artwork, etc.

But, I’ve got a very special reason why I’m going to give you the chance to get 52 copies of your very own professionally published books for just $399. 

I’ll be honest with you.  

All the hard work on our part has been done already.

We already have the book written, cover designed, etc.

For us, we now only have the printing costs.  And, because of the relationships I developed while taking care of our Ultimate 'Done-For-You' Chiropractic Practice Members, it doesn't cost us a huge amount of money to print these books.

That's why you can get the 52 copies right now for just $399.

But, if you really want the best bang for your buck, you're going to want to get the Deluxe Package of books.

Not only will you get 100 professionally published books with the Deluxe Package, but you'll also receive the "Healthy Alternative" Marketing Toolkit CD.

With your "Healthy Alternative" Marketing Toolkit CD you'll get over a dozen different pre-done, ready-to-use marketing pieces you can immediately begin using to get the word out about your new book.

Inside your "Healthy Alternative" Marketing Toolkit CD you’ll find professional and proven:  

• Small-Space Ads

• Full-Page Ads

• Letters

• Postcards

• Press Releases

• And even telephone scripts for when the calls start pouring in!

And, you'll get the entire Deluxe Package; including 100 professionally published "Healthy Alternative" books, with the "Healthy Alternative" Marketing Toolkit CD for just $599.

And, remember, at just $599 if you only got one new patient you'd make your entire investment back.  2 patients and you more than double your investment.

But, remember, you've got to act quickly...   Once another doctor from your geographic area orders his books, you're locked out.   So, if you'd like to get more new patients, more referrals, more word of mouth advertising, more free publicity, experience a better patient retention rate, and have the prestige of becoming a local chiropractic celebrity and authority...   You should order your books and secure your zipcode right now.   Your books will be on your doorstep, ready to start bringing you new patients in just 6 days.

If you're at all serious about creating a lucrative chiropractic practice, please don’t let this opportunity slip through your fingers and let a competitor in your community get YOUR book and YOUR opportunity!

While this is fresh in your mind and before you set this aside – enroll now.   Each moment you delay significantly increases the chance your area will be taken and you’ll be left on the sidelines.

Don’t put this off!  You just might be the next millionaire chiropractor!

	Sincerely,
	Todd Brown President, More Chiro Patients, Inc.

P.S. Remember, only one doctor per zipcode will be able to have their very own "Healthy Alternative" published for them.  Once a doctor takes a zipcode, no other doctor will be able to have or use the "Healthy Alternative".  This way, you never have to worry about another doctor having a copy of your book to use.

P.P.S. For the first time ever, it's possible for you to have the prestige and recognition of becoming a published chiropractic author without having to write one word, contact one editor, or be involved in any publishing nonsense. You can literally become known and have all the prestige of being the published author of a fabulous book on the benefits of chiropractic care... just 6 days from today.

P.P.P.S Think about this: if you only get one new chiropractic patient from all of your books, your entire investment is still paid for.  And that's if you only get one new patient.  What about all the other benefits of being viewed as a published chiropractor.